Before I created XTory I used to see and buy a lot of jewelry, mass produced and with little quality. Also brands in general were following trends but I couldn’t identify as much as I wanted, because everyone was wearing the same.
one day I realized that I had a bunch of jewelry pieces worn off, fallen apart and in need of repair. I also had moved to Paris recently at the time and I was far away from my home town and together with the nice memories that I created all my life, I was home sick.
With the fact that I had a bunch of unwearable jewelry led me to start using my jewelry skills to gather tools and other materials to repair them, until soon I began to create my own artisan jewelry based on tiles patterns, as this reminded me of my Home and an opportunity had started!
I was concerned that… people wouldn’t relate as much as I was related to this theme. After all I’m Portuguese and not everyone likes colorful elegant jewelry, nor did they know Portugal, or Tiles History as well as I was familiarized with.
then when my international friends started to buy from me, I decided to launch XTory in 2015 and realized that I was not the only one to love this kind of jewelry and tiles patterns.
Also received amazing messages from people all around the world stating that they loved Portugal and that my jewelry pieces were the best gift to remind them their good times spend there.
“I decided I set out to create the most authentic, unique and not found elsewhere pieces of jewelry that could be light weight, fun, elegant, original and easy to wear for the most elegant and selective customers in the world.“
– Inês Lamy – XTory
It turns out…
the road was more difficult than I imagined.
Some people love gold, others prefer silver. Some customers love big, bold pieces, others prefer things more discrete. I even encountered a challenge for customers with non-pierced ears, as this was not part of my reality.
I loved every pattern of tiles and the history behind the Portuguese Tiles (hence the name XTory – History), therefore I needed to include other tile patterns of the world to XTory Collections. But I’m Portuguese so I feared that people only would buy Portuguese Tiles Jewelry and not the Mexican or Turkish that are so connected with the Portuguese Tiles.
But because I wanted to serve and help people not only as a business owner, but as a mother and as a woman, I needed to have a wider selection of choices that I could reach most of my special customers, make their life and choices easier and save them time, giving them the choice to buy with their hearts and needs.
Through it all, we released our first products and the response has been amazingly epic from everyone who sees and wears XTory Jewelry.
XTory Jewelry is now proudly being sold all over the world and I love to hear from happy customers, by returning and being satisfied with their unique artisan jewelry pieces.
As a mother of 2 young boys, where time management is crucial, I feared that I was not able to accommodate every request and didn’t had the enough materials to give the best offer to my customers as a business.
It soon proved to be a challenge that I was up to and customers began to leave very positive reviews and even recommended XTory pieces to many of their friends, family and coworkers.
So, I hope you do too 🙂– INÊS LAMY